One of the greatest benefits of loyalty programmes is the possibility to obtain relevant data about your consumers, based on their real tastes and preferences. The capillarity and flexibility of reward actions allows you to measure and test new products and services, and enable data modelling according to your business needs.
At Loyalty Sci this is so important that we have developed a special Analytics innovation area for our clients, combining Big Data and Business Intelligence techniques to offer very precise data. Our tools also offer interaction analysis in real time.